Here's the trailer for Arkham City's latest DLC... costumes!
I know they wanted to "offer" (for "extra cash", yeah. right...) the costumes they offered the various stores in the US (and UK) to the ones that didn't pre-order the game, or at least the ability to have the other alternate costumes..but couldn't they follow Activision's idea with Spider-man Shattered Dimensions, which was in my eye a much better alternative..
(no discussing quality of said games, just marketing approach)
The Pre-Order costumes should have been unlocked skins you can actually win in the game at the end, only, right from the start available.
There.
No extra cash to buy friggin' digital costumes for ten bucks! Everyone happy!