The rumour was going on for a while, but now it is official with Warner Bros. recent new
Press Release out!
DC Comics/DC Entertainment will be changing logo now, finally!
(I don't know for you, but had been a bit more logical right from the start of this "New 52" new direction 'n' all...)
The
Comics Alliance takes a look at the history of the DC logo.
Now, I dunno for you, but I always found redundant to have the "comics" written below DC.
You know, with
DC already meaning "Detective Comics". (Detective Comics
Comics? really??)
DC, unlike Marvel, changed its logo quite a lot over the time.
The 1976's one is by far my favorite, the
DC Bullet. They kept the DC Bullet for over 20 years, it is quite iconic and in fact a revised classic logo that evolved over all these years.
Now DC will be leaving the modern blue one all of sudden.
It is simply the most corporate logo I've ever seen for comics so far.
Lifeless, dull.
Don't get me wrong, it is all quite "modern" and design.
But like the comics' own titles, it is too obviously designed by some random graphic designers and has no relation to the material on which it will be published on.
But the above picture was a bit generic and it is hard to have an idea on how this will look like for real.
So here's more!
The logos will actually be
tuned to better represent the character(s)/family title/and genres it will represent.
It will actually look like the following just released variations:
You can already guess how they'll be used.
Either depending on the color/look of the actual covers, or in relation to the brand.
See in the first pic above the Bat-family titles' logo (top left corner), the Supes-family one (top right), the Green Lantern one, etc..
And was is the bottom left corner one on the first pic? Is that the Watchmen logo?? What will it be used for? "The Edge" books? The more indie/non-superhero books? It seems to confirm to me the return of more Watchmen material as fans feared...
DC is also giving us a look how it will look like on actual covers of issues or trade paperbacks:
Check out DC's trades new sidecorners'!
And some wallpapers, for some odd reason though featuring the original pre-New 52 characters:
Why all this, I ask you?
Why changing everything? This looks something that was forced upon DC from the higher-ups...
Well, for the digital age of medias! Of course!
This modern soulless logo is solely to better represent DC on digital apps and itunes stores and whatnot!
See how natural it looks this way?
I'd have honestly preferred they went the retro route, highly marketable as well nowadays, using the nostalgia to sell products.
At the end of the day... well DC's is a company, and a subsidiary of Warner Bros. at that!
Though, the new logo...
And you know what, in the end there's only thing you can know for sure.... They'll change it again.
On the plus side: we'll get another one someday.
At the worst scenario: we'll be stuck with this for the next 29 years...
Update: Heck, even one of DC's artists, Greg Capullo, dislikes it! He and his wife :PBut they might change it sooner if they got some legal troubles.
You know what this logo actually looks like?....
Oh-oh...someone alert Didio and Jim Lee before this goes to print!! °__O
In this case, people working on the comics, making their own logo.
I already had the same problem with these New 52 series' logo...but now the DC logo follows the same pattern of "hi-tech design modern logo", and even worse, looks completely unrelated to the material. There's no synchronization or harmony between the books/cover art/content and and the series' logo or the DC ones...
(ps: Yes, I'm a graphic designer)
(ps2: yes, I can recognize graphic designers and myself included often work on our side of things, making things pleasant visually/design without thinking about a correlation, a link if you will among product and representation/logo)