![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEitGro4CGlnQ0gvEij667BsavHwtmtqopTlDv4JGtIRCxp21rAFKV-7wUqCPcpdVOAzY0wtOvIWlaT9aTT4SdKqrff7i8GRYHThzJ-aU4JCIbRPQ9sHteEMr42YZHJsoZey_PwGwJSL9vk/s400/coke_zero_pepsi_max.gif)
Sram marketing strategy: see what Shimano is doing
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihCtyWre2IKr0N85nyHFApG2G_pkyTMLIbo4cX8gB_XRY_tJEXvLg9vEprb0sChQIwOAcPds4gJXyJo23b8hHaGIU9JFQ7bV_gpMhr5oyEGKToCnDf95gSsDhyphenhyphen9DZLh8thdPPUo3zRlLQ/s400/Sram_mech.jpg)
Clutch rear derailleur:
http://www.vitalmtb.com/product/feature/SRAM-Leaks-A-New-Rear-Derailleur-Design,104
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtuUWieVOwXWdTrYXUC9kPJ7YvbVwp7ibu5Eqq5-LNqMBI6_eIRyUK7G664agrpDvTDtv7Ab_7UBeccyxEAgu6FWh_2eoMZG32qAnQryJk1c-ycYbZLrV-xljWlUHYkmcYPrRUN4PtKek/s400/sramclutch+rear+derailleur.jpg)
Four piston brakes:
http://www.vitalmtb.com/product/feature/SRAMs-New-Four-Piston-Brakes,105